J-Groove's Subliminal message
6/6/2002 2:45:21 pm by CarlJ
I just came across this article/interview
on J-Groove (Who can been seen regularily @ Respect's
)over at eye
There was a time when there was a bad stigma connected to any music that came out of Canada. These days, that shit just doesn't fly anymore. Now we've got people like Glenn Lewis tearin' it up on the R&B tip, and on the local electronica scene, we've got a new leader: J Groove.
J-Groove serves up his brand of house on the tribal, vocal tip with a good measure of percussive. You've probably seen him at Madbar, Bamboom! or that memorable gig last year when he and AMtrak tore up four decks in an impressive opener for Derrick May at the Mockingbird. These days things are looking up for J-Groove on the production end of things, with some significant deals in the works and others in the bag -- including a signing to New Jersey's respected Subliminal Soul Records. Although other Canadian producers have had tracks licensed by the label, J-Groove is the first Canadian artist to actually be signed to the Subliminal family.
Subliminal Soul is an offshoot of Erick Morillo's Subliminal Records, self-described as "a label for the true connoisseur of soulful, vocal-driven quality house music." You can be sure to find a 12-inch bearing the label's distinct logo in any house DJ's crates.
J-Groove's first track for Subliminal, "5am," features the vocals of Subliminal in-house artist Shawnee Taylor. Although the two have never actually met face-to-face, the track shines as if they were long-time collaborators.
"The instrumental demo wasn't a finished track as far as we were concerned," says Steve Hulme, who handles Subliminal's licensing. "We have to work with artists willing to 'up' their game. And J-Groove certainly was. Instead of getting all bent out of shape when we gave him the vocals, he was like, 'Let's have a go at it.'"
That kind of attitude has opened doors for J-Groove at Subliminal Soul: there are options for him to deliver two more singles and an album. The label says reaction to "5am" from the U.K. has been positive, with the track receiving support from such DJs as Bobbi and Steve of Kiss FM and Graeme Park. The track will be released April 5, but promos have been doing the rounds this week at Miami's Winter Music Conference (usually a good barometer on how a track will fare on full release).
All this has been a long time coming for J-Groove, who has seen a lot happen for him in the past year. The tracks "Chaos Bringer" and "Effective" (co-produced with Jelo), licensed for Donald Glaude's latest mix CD on Moonshine, clearly illustrate his diverse range of sounds, which include house, breaks and progressive. A chance meeting with Sandy Rivera last year -- a link made through a mutual friend, DJ Ludikris -- would also turn another set of well-respected ears onto J-Groove's skills in the studio. A track called "Sound Breakin,'" -- featuring a harder, aggressive edge -- is due for release soon on Sandy Rivera's Deep Vision imprint.
J-Groove says the Subliminal and Rivera hookups are sweet payback for all those times he's been shortchanged at the end of the night or shown up at a gig only to find his time slot bumped.
"What all this is about is elevating myself to a status where I'm treated like an artist," says J-Groove. "That's the only reason I'm happy that I'm getting some acclaim for my work."